Do's and don'ts during a crisis
I have already set out the basic principles and golden rules governing crisis communication, but one has broken out and it is the critical moment to act on the theory. What should be done at that moment? What should be the first steps to take? Because there is no doubt that our first [...]
The golden rules of crisis communication
In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now it is time to talk about its rules [...].
Trust and credibility
Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all busybodies who want us all to know what they are doing.
The four basic principles of crisis communication
There are four basic «1 hour cash advance no fax» principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual. These two tools will become [...]
The 10 magic questions in crisis communication
I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises occur without warning, the initial tendency is to get swept up in the maelstrom of the moment without stopping to think about it.
What was a crisis like?
No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times are generating constant threats that imply a constant [...]