The power of communication in times of crisis of confidence
In these days of uncertainty and physical separation, communication within corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and financial markets, because in addition to ensuring their safety, the way in which […]
Felipe VI and crisis communication
We are experiencing days filled with all kinds of intense emotions. At a time when the coronavirus has brought our lives to a sudden halt, we are faced with another scenario that deepens the crisis of the monarchy. Or perhaps it strengthens it? Let us analyse a case of crisis communication that, in […]
The importance of managing crisis communication
“Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a link in the chain [...]".
The Boeing 737 crisis and our future
The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by alignment with European interests in [...]
Risk audit, a profitable investment
Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an unexpected accident, a food contamination, a [...]
Yago de la Cierva: "Crises affect all companies, not only badly managed ones".
“Crises affect all companies, not just badly managed ones”, warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke on ‘How to ask for forgiveness after [...]
Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.
PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). These academic conferences entitled “Global media and communication in the era of digital transformation” have been attended by Lucía Casanueva, managing partner of Proa, who has [...]
Enrique Alcat's positive influence
Last week one of Spain's great crisis communication experts died in Pamplona. Enrique Alcat has gone too soon. He was only 51 years old. I still remember how I helped him plan his trip to Santander in August last year. He wanted to prepare it carefully because his guest was his mother. He kept sending me [...]
Crisis communication: immediacy, yes; accuracy, yes.
In a crisis communication case, the most important thing is transparency of information and a truthful response to the media and to society. Companies and institutions, large and small, must be prepared for a crisis. That is why it is essential to have an action protocol prepared in case of a crisis.
The crisis spokesperson: 10 hits (I)
Crisis management in communication cannot be understood without the figure of the spokesperson. Previous posts have mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the heads of the different areas (HR, Legal, Finance, Finance, Human Resources, etc.), it is important to [...]
The importance of the crisis manual
If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the main activities to be followed before, during and after a crisis.
"Silence is not profitable in communication".
Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, “the important thing is to inform, and to inform in time. You are not [...]