PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín
The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the Communication departments of the companies struggle on a daily basis. To find out more [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva
In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a new meeting next Tuesday, 24 October at 14:30h, to [...]
Álvaro Bordas -- Building trust and the risks of losing it
We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from various sources. Nowadays, information moves in veritable tsunamis that sweep the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the different topics that current affairs [...]
Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.
The specialised digital media Dircomfidencial reports the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on what is known as the 'newsreel penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation, which makes it necessary to establish [...]
Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".
Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging academic prestige and track record. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches "Media and Public Opinion", as well as "Media and Public Opinion" and "Media [...].
Leading the textile sector -- Confidential
COMMUNICATING A REDUNDANCY TO MINIMISE REPUTATIONAL DAMAGE
Marqués del Atrio Group
UPDATING THE CORPORATE IDENTITY OF A WINE GROUP
Professional and public person -- Confidential
HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE
Diageo Spain -- Johnnie Walker
ANTICIPATE REGULATORY HARMS, DRINK RESPONSIBLY
Business communication post-COVID-19
We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers who strive to maintain jobs and to [...]
Political communication in times of incommunication
Information, over-information, but above all misinformation are inexhaustible sources of sudden and uncritical reflections. Furthermore, in a period of physical confinement, where the disruption is not only social and economic, but also emotional, opinions flow with the speed of groupthink and a lack of rigorous analysis [...]
Almeida and leadership
Investor and philanthropist Warren Buffett said that “only when the tide goes out do you find out who's been swimming naked.” Well, the tide has gone out suddenly, and how! We cannot remember a low tide like this; at the time of writing, we have 3,434 deaths in Spain, and counting. In a [...]