Lucía Casanueva -- Reinventing the concept of a communications consultancy firm
The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it selects new professionals [...]
Increasing the number of women entrepreneurs would grow the world economy by 5 trillion dollars.
An article published by Boston Consulting Group (BCG) states that, if there were an equal number of women and men entrepreneurs, global GDP could grow by approximately 3% to 6%, which would represent between 2500 and 5000 trillion dollars to the international economy. However, women entrepreneurs still need support [...].
Proa Comunicación promotes the visibility of entrepreneurship among women
The organisation Professional Women's Network Madrid presented a few days ago its project M+50 Emprende at the headquarters of the accelerator Wayra. In order to achieve visibility and media coverage, the organisers hired Proa Comunicación, which was in charge of all the operations related to the media and the impact of this event. The event, which was organised by [...]