How to plan a digital communication strategy for a tourist destination
The Comtur 2.0 project, in which professors from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) took part, focused between 2013 and 2016 on the study of the use and influence of social media and 2.0 communication in tourism decision-making and on the image of tourism in Spain.
Find me an enemy and you will win
If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook “sold” to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its users without their permission and [...]