Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?
The recent advertisement featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is brilliant, and on the other, those who think it is tacky and unworthy of one of the world's most important sportsmen. A priori, at PROA Comunicación [...]
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that «the sponsorship strategy was brilliant because the memory [...]