PROA Comunicación signs a strategic alliance with BeAI to launch the first ethical and confidential AI model in reputation management.
The strategic communication and public affairs consultancy firm boosts its services with artificial intelligence thanks to a proprietary solution that guarantees the privacy and confidentiality of its clients' information. PROA Comunicación, a consultancy firm specialising in strategic communication, corporate reputation and public affairs, founded in 2009, has sealed an exclusive strategic alliance with BeAI, [...]
José María Lassalle: "We must think about what value we can add to our tasks that will make us irreplaceable in the face of AI".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of José María Lassalle, consultant, writer, university professor and former Secretary of State for Culture and the Digital Agenda. Lassalle [...]
Artificial intelligence, the big revolution for business
All technology experts agree that artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious in the incorporation of this [...]
Only a small group of companies are harnessing the potential of AI.
A new study by Boston Consulting Group and MIT Sloan Management Review reveals growing concern among executives about the risks of AI. It also highlights five organisational behaviours that companies that are successfully harnessing the value of AI have in common. After several decades of progress, artificial intelligence is poised to [...]