Manuel de la Rocha Vázquez: "Spain has become an enormously attractive country for investment".
The Secretary of State and Director of the Office of Economic Affairs and G20 in the Presidency of the Government has analysed the prospects of the Spanish and international economy for the year 2025 in a new session of PROA Comunicación's Current Affairs Dialogues, in front of a large group of businessmen and representatives of business associations, [...]
Lucía Casanueva -- The magnet effect of the Spain of the pacts'.
Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she states that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the European Union".
Humberto Medina -- Spain and Latin America: a symbiosis in full swing
Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The strength of this link is evident [...]
José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system
We now have more data on why physical exercise prolongs life, rejuvenates the body and better protects us against many diseases. From the moment we are born, a process begins to replace cells that have reached the end of their useful life by producing new ones from stem cells, which, by […]
Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola
How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1990s, one day, a new brand came along and [...]
José Antonio R. Piedrabuena -- Where we come from and where we are going
A billion years after the Earth formed and cooled sufficiently, single-celled organisms appeared, from which we all derive. These evolved into primitive bacteria or archaea, feeding on sulphurous compounds and hydrogen. They were extremophiles because there was very little or no oxygen, some of them […]
-- In praise of my father
On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela and for 42 years he managed the [...]
José Antonio R. Piedrabuena -- What is happening to us?
For ten thousand years, humanity has always been guided by various indoctrinations, with that dogmatic certainty of knowing which direction we must take, with its secrets, its elites... just like today. The current guidance has compelled a Spanish historian to write a book: Educar en la mentira (Educating in Lies), in which he provides countless examples of [...]
José Antonio R. Piedrabuena -- For animal lovers and all of us
It is clear how violent wild animals can be. But we have proof and you can see it in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become kind and loving companion animals. They, and we, develop [...]
José Antonio R. Piedrabuena -- The best recipe for getting old and ill
Accumulated evidence indicates an association between the circadian clock, the ageing process and metabolic stability. Our bodies, like everything else that is alive on the planet, are adjusted to the circadian rhythm. Television, going out partying, going to bed late are having serious consequences. This causes us to age very quickly, […]
José Antonio R. Piedrabuena -- Coping with the stressful effects of the pandemic
It is common to spend a lot of money on anti-ageing treatments, but the truth is that the only scientifically proven one is exercise. I have seen some people after six months and found them to have aged due to lack of exercise. Exercise has many beneficial effects on brain health, as it helps to reduce […]
José Antonio R. Piedrabuena -- Eggs as a key element in our diet
A healthy diet helps protect against malnutrition and non-communicable diseases such as diabetes, heart disease, stroke and cancer, among others. Healthy eating habits should begin in the first years of life, with a correct consumption of fruit, vegetables, cereals, tubers, nuts, milk and dairy products, meat, fish, fish, fish products, etc., being necessary to ensure a healthy diet.