José María Lassalle: "We must think about what value we can add to our tasks that will make us irreplaceable in the face of AI".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of José María Lassalle, consultant, writer, university professor and former Secretary of State for Culture and the Digital Agenda. Lassalle [...]
Alicia Richart: "Europe should lead the development of AI instead of regulating it".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a great opportunity for companies [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín
The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the Communication departments of the companies struggle on a daily basis. To find out more [...]
Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva
In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a new meeting next Tuesday, 24 October at 14:30h, to [...]