How to plan a digital communication strategy for a tourist destination
The Comtur 2.0 project, in which professors from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) took part, focused between 2013 and 2016 on the study of the use and influence of social media and 2.0 communication in tourism decision-making and on the image of tourism in Spain.
From manuscript to Twitter: the fantastic story of @Pontifex".
Proa Comunicación has participated in a talk-colloquium with Gustavo Entrala, founder and CEO of the agency 101, an online marketing company. Gustavo was the one who convinced the Holy See to open a Twitter account for the Pope. He also designed the News.va portal, which unifies all information from the Vatican media. The colloquium, [...]