Times keep changing
The acceleration that has infected our lives has also reached political cycles. A month in the 21st century is much longer than a year in the 20th century, and a year is equivalent to a decade. When the motion of censure that brought Pedro Sánchez to the government with the help of a heterogeneous group of [...]
Round 2: More of the same?
It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the competing politicians for this second round of elections. However, there was still room for improvement, which has consisted rather in making worse what was worse, especially when gratuitously aggressive ways and manners are not abandoned. The difference [...]
Simple and direct messages, key to Vox's social media strategy
In recent years, social networks have become the new source of votes for political parties and their leaders. The immediacy and the capacity for viralisation offered by these channels are two ingredients that have been captivating politicians when it comes to communicating their messages to society. They know, moreover, that [...]