News

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations.

"Communication is a tool for managing intangibles to build trust in a context where scepticism towards biased information is increasingly widespread. [...] Reputational damage can have a devastating effect on a profit and loss account. [...] That's why managers who don't want to communicate are no longer acceptable. It is essential, just as it is essential to have good communication advice.

Record participation in the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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Maelicum organises a lyrical gala with leading international figures to pay tribute and scholarships to the orphans of the Guardia Civil.

The II Gala Maelicum in tribute to the Orphans of the Guardia Civil, to be held on 25 September in the Symphonic Hall of the Auditorio Nacional de Música, will feature the American soprano Aubry Ballarò, who makes her debut in Spain, accompanied by the prestigious Orquesta Sinfónica de la Radio Televisión...

Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

Organisational and media success at the Marqués del Atrio event with Palop and Juanito in Seville

Proa Comunicación has achieved great success in the organisation and media attendance of the event that Bodegas Marqués del Atrio held a few days ago in Alcalá de Guadaira (Seville), where Palop and Juanito, former players of Sevilla and Real Betis, respectively, participated to comment on the derby...

Spanish Association of Foundations -- Record number of beneficiaries of Spanish foundations

The Spanish Association of Foundations (AEF), of which PROA is a strategic ally, has presented this Tuesday the report El sector fundacional en España: Atributos fundamentales (2008-2019) by researchers Simón Sosvilla Rivero (Complutense University of Madrid), Gregorio Rodríguez Cabrero (University of Alcalá) and María del Carmen Ramos Herrera (University of Alcalá)....

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Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

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