ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face the social and educational challenges posed by the revolution that we are currently experiencing from two levers: talent and technology.
Currently, the foundation manages several programs. One of its hallmarks is Stem Talent Girla Spanish reference project for the promotion of technological careers among the female population. In this program, the Foundation has the collaboration of the Junta de Castilla y León, and also the support of MEH, ASTI Mobile Robotics and L'Oreal Burgos, as strategic partners, and the Universidad Isabel I as digital educational partner.
This project is carried out in seven provinces of Castile and Leon such as Avila, Burgos, Leon, Palencia, Salamanca, Segovia and Valladolid. Also, it has presence in Madrid, Cantabria and La Rioja.
The activities included in this program include a masterclass organised every month in each of the headquarters and which has had as main characters STEM professional women as ASTI CEO, Verónica Pascual, Siemens CEO, Rosa García, or IBM Technology Manager, Elisa Martín.
Another initiative managed by the Foundation is ASTI Challenge, a program that aims to promote STEM talent and identify innovative solutions and business opportunities in the field of collaborative mobile robotics by launching challenges and open calls.
Finally, there is Steam Talent Kids, focused on stimulating and developing talent from an early age.