News

  • Analysis, Blog
  • 31 May 2023
  • 1 min. reading time

New PROA Observatory: War and Peace in the Global Marketplace

The Observatory PROA is celebrating a new edition with a round table dedicated to the field of defence, diplomacy and geostrategy. On 29 June, the headquarters of PROA Communication will host leading experts at an exclusive event, hosted by the Spanish Atlantic Association (EPA), under the title "War and Peace in the Global Dialogue". Speeches will be given by D. Adolfo MenéndezPresident of the AAE; D. Alejandro AlvargonzálezAmbassador of Spain to the Republic of Peru and Vice-President of AAE; D. Juan Rodríguezformer Fleet Admiral; D. César RamosThe General Director of the Spanish Association of Defence, Security, Aeronautics and Space Technological Companies (AETEC) (TEDAE); and will lead the event Ms. Lucía CasanuevaPartner and Director of PROA Comunicación.

It is time to take a global view of reality, because the world is spinning before our eyes. The rule of law and the proper functioning of institutions are threatened by instability. The European perspective is particularly focused on the Ukraine, and the geostrategic tensions and war. All this is added as a disturbing element to the central issues of our time: the rational use of natural resources, equal opportunities, the rightful role of women, the climate, the emergence of artificial intelligence or the growing social interest in non-financial business information.

For this reason, we propose a lively debate on this scenario to get a glimpse of what's to come and addressing corporate risk with knowledge of the facts and a sense of perspective.

For more information: info@proacomunicacion.es

**Invitations are nominative and for capacity reasons, attendance will be confirmed on a first come, first served basis.

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

  • Blog
  • 6 min. reading time

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialising in court and investigative reporting, reflects on the conflicts that arise in litigation reporting and the importance it has in resolving sensitive cases: "When someone is immersed in a judicial process, they are at a very sensitive moment. Their prestige...

  • Blog
  • 1 min. reading time

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

  • Blog
  • 1 min. reading time

Oscars 2020: a parasitic Academy does not prevent audience collapse

It is disconcerting that the 92nd Oscars were historic in the broadest sense of the term. It is disconcerting because it comes only a year after the rise of 'Green Book', and because critics and audiences had reached a consensus that 2019 would be one of the best cinematic harvests of...

  • Blog
  • 2 min. reading time

Eduardo Rodríguez Rovira -- Contributory pensions and notional accounts

"...the Commission notes the need to preserve and strengthen the principle of contributory nature, understood as the existence of a balanced relationship between the amount of the benefit recognised and the contribution effort previously made by each worker" This is the beginning of recommendation 11 of the Toledo Plan Report, approved...

  • Blog
  • 4 min. reading time

José M. de Areilza Carvajal --"We must rethink the European ideal".

José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new video by PROA in which he has set out his view on the doubts surrounding the European Union model and the credibility of the...

  • Blog
  • 1 min. reading time

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