News

New PROA Observatory: War and Peace in the Global Marketplace

The Observatory PROA is celebrating a new edition with a round table dedicated to the field of defence, diplomacy and geostrategy. On 29 June, the headquarters of PROA Communication will host leading experts at an exclusive event, hosted by the Spanish Atlantic Association (EPA), under the title "War and Peace in the Global Dialogue". Speeches will be given by D. Adolfo MenéndezPresident of the AAE; D. Alejandro AlvargonzálezAmbassador of Spain to the Republic of Peru and Vice-President of AAE; D. Juan Rodríguezformer Fleet Admiral; D. César RamosThe General Director of the Spanish Association of Defence, Security, Aeronautics and Space Technological Companies (AETEC) (TEDAE); and will lead the event Ms. Lucía CasanuevaPartner and Director of PROA Comunicación.

It is time to take a global view of reality, because the world is spinning before our eyes. The rule of law and the proper functioning of institutions are threatened by instability. The European perspective is particularly focused on the Ukraine, and the geostrategic tensions and war. All this is added as a disturbing element to the central issues of our time: the rational use of natural resources, equal opportunities, the rightful role of women, the climate, the emergence of artificial intelligence or the growing social interest in non-financial business information.

For this reason, we propose a lively debate on this scenario to get a glimpse of what's to come and addressing corporate risk with knowledge of the facts and a sense of perspective.

For more information: info@proacomunicacion.es

**Invitations are nominative and for capacity reasons, attendance will be confirmed on a first come, first served basis.

The depopulation of Spain

Agriculture is becoming deserted due to lack of economic profitability; we all know that some deserts, or almost deserts due to the gold rush, were filled with inhabitants. Politicians say that we have to fill the towns with services; here where I am there are services... for those who are left, the old ones ....

Eduardo Rodríguez Rovira -- A question to the Second Vice-President

We do not know the exact numbers of people infected and dead in nursing homes, whether they are publicly or privately run. We have a general problem of transparency, as with the daily change in the official number of deaths due to the coronavirus, which is also lower than the real number in the nursing homes....

An alarming situation

Indeed, the situation was alarming when the alarm state was established. And then? Now it is chaotic and absolutely uncoordinated, the General Council of Nurses has said, because of the incessant contagion by coronavirus without protective measures. For its part, the General Council of Doctors will appear as an accusation...

Rocío Ledesma del Fresno -- Financial Awareness: use your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing......

Video Summary of Proa's Observatory with Olga Cuenca

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

José Antonio R. Piedrabuena -- Eggs as a key element in our diet

A healthy diet helps protect against malnutrition and non-communicable diseases such as diabetes, heart disease, stroke and cancer, among others. Healthy eating habits should begin in the first years of life, with a correct consumption of fruit, vegetables, cereals, tubers, nuts and dried fruits, etc., being necessary.

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.