News

PROA participates in the Dignity and Justice Association's medal ceremony --

PROA, through its managing partner, Lucía Casanueva, was present last Friday at the awarding of the medals of the Dignity and Justice Association. Lucía Casanueva was in charge of presenting this event, which recognises people who have stood out in the fight against terrorism and the defence of victims.

She was joined by Valvanuz Serna, managing partner, and Roberto Ruiz Ballesteros, director of the Litigation Unit. "PROA is here because it understands that it is very important for civil society to support the victims of terrorism and, in particular, this association, which has done so much good for democracy in the judicial and social fields. The awards presented today are the awards of dignity," Casanueva said during the presentation.

In this edition, Lieutenant General and former Director of the National Intelligence Centre (CNI) Félix Sanz Roldán was awarded the gold medal "for its recognised role in the fight against ETA terrorism". This is the highest distinction awarded by the association, which was presented by its president, Daniel Portero. The same award was given posthumously to the National Police Inspector María José García Sánchez.

In addition, representatives of the State Security Forces, victims of terrorism, the judiciary and the media were honoured: César Luis García Garrido, chief inspector of the National Police; Jesús María Zuloaga, deputy director of La Razón; Manuela Simón Fernández, corporal 1 of the Civil Guard; Joaquín Vidal Ortiz, president of Autonomous Associations of Victims of Terrorism; José Miguel López Moure, captain of the Civil Guard; Enrique Molina Benito, prosecutor of the National Court, and Raquel Inocencio Vicálvaro, chief inspector of the National Police.

Attendees at the conference

The event was attended by prominent representatives of high state institutions such as the chief prosecutor of the Audiencia Nacional, Jesús Alonso, and the current director of the CNI, Paz Esteban, as well as the deputy ombudsman, Teresa Jiménez Becerril, and the Ciudadanos deputy Miguel Gutiérrez.

Also in attendance were political representatives such as the parliamentary spokesperson for Vox, Macarena Olona, together with Rocío Monasterio - spokesperson for the same party in the Madrid Assembly - and the PP's communication secretary, Pablo Montesinos, among others.

"The greater the uncertainty, the more you have to communicate".

Verónica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like these. The CEO of the leading company in mobile robotics assures that "the greater the uncertainty and the less we know what is going to happen, the more there is...

How to communicate in a VUCA environment

How do we categorise VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

How can we legally defend ourselves against fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or one of its managers has been affected by false or inaccurate news in the wake of the coronavirus? How can the spread of false news that affects corporate reputation be remedied? What measures can be taken to prevent the spread of false news that affects corporate reputation? What...

The big keys to understanding how digital communication will evolve in 2020

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (what is known as "Web 2.0")....

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to eat a rival's toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

Repetition (and II): The B-side

Another article on electoral debates on television? Another article on the six debates broadcast, two by RTVE, two by La Sexta, one by TVE-3 and one, the first to be held, by Barcelona Tribuna-La Vanguardia? That's what I'd like to read, some might say, rather than watch them (as a diet for a single week...).

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.