News

-- PROA strengthens its team with the incorporation of Ricardo Cuevas as director

PROAa communications and reputation management consultancy, announces the expansion of its team with the incorporation of Ricardo Cuevas as account manager. In this way, PROA continues its commitment to senior professionals to offer its clients a differentiating consultancy service.

Ricardo Cuevas specialises in corporate and B2B communications. Before joining PROA, he was a senior consultant at Hotwire, where he has spent eleven years of his professional career with clients such as Telefónica, Amazon and other important organisations. Previously, he also worked in corporate communications for the Asesores agency, as assistant to DIRCOM at Banif (former private banking subsidiary of the Santander Group) and in public affairs at Ketchum - Lenci Public Affairs (now Omnicom Public Affairs).

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA, "Ricardo's experience in areas such as technology, retail and banking reinforces our commitment to provide strategic communication consultancy based on sector knowledge, efficiency and quality results".

"I am very proud to be part of this great team at PROA and I am excited to be able to bring all my experience and accumulated knowledge to help our clients achieve their goals and reach the top," says Ricardo Cuevas.

Ricardo holds a Master's Degree in Political and Corporate Communication from the University of Navarra and an Executive Master's Degree in Marketing and Sales from ESADE. He has also completed a digital business programme at Santa Clara University Leavy School of Business and a political management programme at The George Washington University. In addition, he holds a degree in journalism from CEU San Pablo University.

Valvanuz Serna Ruiz -- A leg up in the capital through communication

Working in communications consultancy in the capital of Spain gives you access to large companies, to countless subsidiaries of multinationals and to the most representative associations, employers' associations, foundations and institutions in the country. So much so that on many occasions it often seems that everything happens in Madrid and...

Elections in Extremadura. Shift to the right in the first stage of the new electoral cycle

The elections in Extremadura are the first stage of the new electoral cycle that will culminate in Moncloa, with a deadline of summer 2027 to complete the wave of regional, local and general elections that are to come. The result of this first contest confirms the shift to the right reflected in the...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

-- Alemany, Escalona y de Fuentes chooses PROA to execute its communication strategy

Alemany, Escalona & de Fuentes entrusts PROA with the development and execution of its communication strategy. Founded by José Ignacio Alemany Bellido in 1993, it expanded its activity to labour law in 2001. Five years later, José Antonio Escalona de Molina joined the firm in the area of...

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

Proa Comunicación brings together more than 40 journalists thanks to the '5 Galician women in Madrid'.

Turismo de Galicia presented yesterday the wine promotion campaign 5 Gallegas in Madrid, achieving a successful participation thanks to the more than 40 accredited media in an event in which Proa Comunicación collaborated in its organization. The five Designations of Origin of Galician wine, Ribeiro, Valdeorras, Valdeorras,...

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-- PROA strengthens its team with the incorporation of Ricardo Cuevas as director

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