News

-- PROA strengthens its team with the incorporation of Ricardo Cuevas as director

PROAa communications and reputation management consultancy, announces the expansion of its team with the incorporation of Ricardo Cuevas as account manager. In this way, PROA continues its commitment to senior professionals to offer its clients a differentiating consultancy service.

Ricardo Cuevas specialises in corporate and B2B communications. Before joining PROA, he was a senior consultant at Hotwire, where he has spent eleven years of his professional career with clients such as Telefónica, Amazon and other important organisations. Previously, he also worked in corporate communications for the Asesores agency, as assistant to DIRCOM at Banif (former private banking subsidiary of the Santander Group) and in public affairs at Ketchum - Lenci Public Affairs (now Omnicom Public Affairs).

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA, "Ricardo's experience in areas such as technology, retail and banking reinforces our commitment to provide strategic communication consultancy based on sector knowledge, efficiency and quality results".

"I am very proud to be part of this great team at PROA and I am excited to be able to bring all my experience and accumulated knowledge to help our clients achieve their goals and reach the top," says Ricardo Cuevas.

Ricardo holds a Master's Degree in Political and Corporate Communication from the University of Navarra and an Executive Master's Degree in Marketing and Sales from ESADE. He has also completed a digital business programme at Santa Clara University Leavy School of Business and a political management programme at The George Washington University. In addition, he holds a degree in journalism from CEU San Pablo University.

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

  Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

Fede Segarra: "Communication must add value to the bottom line".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewery group with a presence in more than 100 countries....

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.

PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy in its current stage of growth. "With the incorporation of Juan Cardona, PROA...

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