News

Public Speaking Courses in English

Pablo Carbajosa, professor of the English Public Speaking Course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the fundamental aspects of the art of public speaking in English, this course is based on simple and direct dynamics, with less group work and more personalized attention.

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

Millennials vs. Baby Boomers

When the children of your first classmates start arriving at the company, you may feel some contradictory sentiments. After remeniscing in your pleasant memories of the first professional steps you took, a bell goes off when you realize that those very children you saw years ago cuddled up in cradles,...

Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also details why the skills learned through debating skills are important in the legal sphere....

José Antonio Rodríguez Piedrabuena -- Ideology or science in brain health?

Imbalances, mental health disorders, psychiatric, emotional and behavioural disturbances are due to specific changes in the functioning of neurons and their synapses. These cerebral alterations originate when some part of the neuronal circuits is hyperactive, inactive or unable to communicate with other parts of the brain.....

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.