The adviser and his reputation
In the economy of intangibles, reputation is no longer a soft asset: in Spain, for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria. A good reputation of the board acts as an inverse risk premium: it reduces the cost of capital, [...]
Lucía Casanueva (PROA Comunicación): "Spain needs a strong civil society and harmony in order to progress".
Founder of PROA Comunicación, in almost sixteen years Lucía Casanueva has built a unique agency in Spain: focused on excellence, strategy and dialogue as the driving force for progress. Her story is that of a woman who turned a vital challenge into a business project with a vocation to transform society. “Proa is a company [...]