News

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shakera different model based in transferring innovation from newly formed startups to larger companies.

Proa Comunicación managed inviting press and media relations, achieving important impacts in national, economic, and specialised media. Through this, Tessi Iberia has achieved visibility and media notoriety, an essential objective to achieve the company's desired positioning in the Spanish market.

Tessi is an international company present in France, Switzerland, and Spain. They are a process outsourcing leader helping companies transform digitally.

Featured in the image is Tessi's Iberia CEO, Christos Yannicopoulos, giving a speech at Afterwork Innovation.

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy...

"The story of the last six years in Spain is almost a thriller", conversation with José Antonio Zarzalejos

The story of the last six years in Spain is almost a thriller", "the King Emeritus has betrayed his son", "(Juan Carlos I) will not return to Spain until the Public Prosecutor's Office clarifies his situation", "I do believe that Leonor is going to reign", "Pedro Sánchez has supported the King...".

Digital native brands

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

Not everything goes

Impostors who impersonate other people's identities, politicians who lie continuously and shamelessly, CEOs, executives and employees who do whatever it takes to stay in their positions, whatever the cost, thinking only of their own interests and not in the interests of their teams and...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.