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Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shakera different model based in transferring innovation from newly formed startups to larger companies.

Proa Comunicación managed inviting press and media relations, achieving important impacts in national, economic, and specialised media. Through this, Tessi Iberia has achieved visibility and media notoriety, an essential objective to achieve the company's desired positioning in the Spanish market.

Tessi is an international company present in France, Switzerland, and Spain. They are a process outsourcing leader helping companies transform digitally.

Featured in the image is Tessi's Iberia CEO, Christos Yannicopoulos, giving a speech at Afterwork Innovation.

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Marketing outsourcing, the solution for businesses

In Spain, SMEs and the self-employed account for practically the entire business network. The so-called "startups" have received investment exceeding 1,200 million last year 2018 (9 times more than 8 years ago). There are many things that unite them all, but undoubtedly one of the most important is...

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it is...

Communication challenges for fund managers

Antonio Salido, a marketing and strategy consultant specialising in the financial sector, and former global head of brand in Europe at Fidelity, one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes,...

"The story of the last six years in Spain is almost a thriller", conversation with José Antonio Zarzalejos

"The story of the last six years in Spain is almost a thriller", "The King Emeritus has betrayed his son", "(Juan Carlos I) will not return to Spain as long as the Public Prosecutor does not clarify his situation", "I do I think Leonor is going to reign "," Pedro...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.