News

Times keep changing

The acceleration that has infected our lives has also reached political cycles. A month in the 21st century is much longer than a year in the 20th century, and a year is equivalent to a decade. When the motion of censure that brought Pedro Sánchez to government with the help of a heterogeneous group of partners seems to us to be part of history, the photo that emerges on 26 May leaves behind, in a very short time, the snapshot of the election results of 28 April.

Less than a month ago, the PSOE achieved a large but weak parliamentary majority, Vox had entered the Spanish political landscape with unusual force and Ciudadanos was claiming a place at the table of the elders, with many rushing to proclaim Rivera the leader of the opposition. Little remains of all that, yesterday's election results redraw a political map that few dared to predict less than a month ago..

The most striking change is related to the Partido Popular, which many rushed to bury in April. In one month the Popular Party has improved between 4 and 6 points in percentage of the vote (between 400,000 and one million more votes in European and municipal elections), surpassing the symbolic 20% barrier in both. Despite obtaining a worse result than in 2015, with more than 20,000 councillors across Spain, the PP is in a position to achieve government in more provincial capitals (23), and in more major cities (45 with more than 50,000 inhabitants), including the Community of Madrid and the capital of Spain. Moreover, they have the government by pact in four autonomous communities (which would be added to Galicia and Andalusia), almost half of Spain's population, and the government of Navarre is within reach of the socialist abstention, thanks to their union with Ciudadanos and UPN.

Sunday's elections show that the only alternative to the PSOE in Spain is the Partido Popular. The difference with Ciudadanos is between 2 and 3 million votes. (depending on which national election we want to choose). Vox has lost between half and two thirds of its votes and the PP is the government alternative to the PSOE in all provinces and in all provincial capitals in Spain.

Beyond maintaining territorial power, these results have an essential strategic consequence, as they place Ciudadanos at a strategic crossroads that could determine its political future: to once again become a hinge party that puts in and takes out governments or, despite the results, to continue working to lead the opposition, albeit in four years' time.

But, be in no doubt, in the coming months everything can change again.



Rafa Rubio 
Expert in political communication

Public Speaking Course in English

Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the primary aspects of the art of public speaking in English, this course is based on the...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

Coronavirus, a launching pad for telework?

The Covid-19 coronavirus epidemic is generating, like a butterfly effect, a trail of victims and negative consequences in many economic sectors that go beyond the purely health sector. However, looking at the flip side of the coin, it can be said that some of the measures it is causing can serve as an immense...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.