Actualidad

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.

 

José Antonio R. Piedrabuena —— Entrevista a Dr. Palacios, director del Centro Médico Instituto Palacios

El Dr. Piedrabuena entrevista en formato vídeo al Dr. Santiago Palacios, ginecólogo y especialista en Menopausia y Salud de la Mujer, director del Centro Médico Instituto Palacios, sobre la importancia del cuidado de la salud de la mujer en todas sus etapas. Cabe la reproducción de este VÍDEO siempre que...

Storytelling en el ámbito empresarial

Carlos Salas, periodista experto en storytelling y profesor colaborador de Proa Comunicación, detalla qué ha cambiado en la sociedad para que, el storytelling, cuya práctica se ligaba más al ámbito de la narrativa y el periodismo pero en los últimos años se ha impuesto en el ámbito empresarial y política....

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report «Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups«, prepared by the Commitment and Transparency Foundation. Moreover,...

Pablo de Villota —— Monster vs. RedBull vs. Coca-Cola

How to eat a rival’s toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

The Spanish Armed Forces’ key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...

«Communication companies need to facilitate dialogue.»

Casimiro García Abadillo, the Independent’s director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.