News

  • Blog
  • 25 February 2019
  • 1 min. reading time

The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examinines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSION. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the best reputation. "The bank in general is already demonized, which makes it an easy target to exploit for electoral purposes," he continues.

The author calls for a joint effort by firms, supervisors, the media and the education system to improve the image the bank in the public eye.

Eduardo Rodríguez Rovira -- Contributory pensions and notional accounts

"...the Commission notes the need to preserve and strengthen the principle of contributory nature, understood as the existence of a balanced relationship between the amount of the benefit recognised and the contribution effort previously made by each worker" This is the beginning of recommendation 11 of the Toledo Plan Report, approved...

  • Blog
  • 4 min. reading time

Coronavirus crisis management from the family business approach

In the face of this serious crisis, I wanted to turn to the leading figures of long-successful family businesses. Their learning is especially timely now. We have already been severely hit by the now infamous Covid -2019 coronavirus pandemic for days. My solidarity with the victims and the sick, as...

  • Blog
  • 2 min. reading time

-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

  • Blog
  • 1 min. reading time

Find Me a Foe and I'll Win

If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook "sold" to Cambridge Analytica - for academic purposes...

  • Blog
  • 2 min. reading time

Álvaro Bordas -- "Without emotion, there is no real communication".

Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim.....

  • Blog
  • 6 min. reading time

-- Time for reflection. 2020, the year of the pandemic

José Barros, PROA consultant, writes one of the articles in the book, Tiempos de reflexión. 2020, el año de la pandemia, published by FAES Foundation, which compiles the texts published on its website during the confinement. In his chapter, Wuhan Virus: pandemic, lies and...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.