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Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

Proa Communicación's Creative Director Ben Kendall has been awarded with the AMPE's (Spain Advertising Media Association) Grand Golden Award in Multimedia for the campaign "Vivo o Muerto" (Alive or Dead), created by the agency McCann for the DGT (General Directorate of Traffic).The category encompasses more than three media granted by the Advertising Media Association of Spain.

This is an excellent recognition for Warren Films, Ben Kendall's producers who have been responsible for the production of all spots of the campaign.

The golden rules of crisis communication

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

UnfakingNews or how to fight disinformation

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery...

Rising debt, government spending and excess liquidity slow growth in global economies

Daniel Lacalle, economic advisor to the Partido Popular, recently spoke at a forum on Investment Keys organised by El Español, where he gave his views on the current and future macroeconomic scenario in global economies. The current scenario is characterised by the poor pace of economic growth, as a result of...

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

Fidentiis Gestión SGIIC

Financial communication

TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER...

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Warren Films, Producers of Ben Kendall, Produces McCann's AMPE Golden Award-Winning Campaign for the Directorate General of Traffic

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
Follow us on our networks.