News

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

0LE_3352A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, José Carlos Díez was the guest speaker, economist, author of the best-seller  "There is life after the crisis" -which has sold 70,000 copies -, who analysed  the recovery of the Spanish economy, its intensity and its risks.

According to José Carlos Díez, In the second half of last year there was a disconnect between the official discourse of the media, the government and big business, on the one hand, and the actual performance of the economy, on the other. It was launched

However, and although, according to the economist, "the markets are inflated and do not mark the real temperature", it is true that now "the expansionary cycle has begun and there is a significant improvement in the economy". According to this expert, the second quarter of 2014 is looking good: tourism has held up and there is growth in the production of capital goods. But, in this context, José Carlos Díez has outlined the main threats to the Spanish economy: "the bells are being raised about the recovery "for purely propagandistic purposes". Díez also warned that for the sake of propaganda, "the national accounts have been made up and the deficit figures are being lowered".

External risks

–          GreeceIt is a powder keg. The source of the crisis in Europe and with no sign of improvement at all. It is Europe's main risk.

–          Portugalis worse off than us in terms of debt level and ability to pay.

–          Irelandis a simpler case to solve, but so far, it is not going well.

Internal risks

–          Catalonia and their secessionist aspirations.

–          Social riskThere is less tranquillity than people would have you believe.

–          Political riskThe fall of the two-party system is structural and it will be difficult to have a strong government.

 

And what should be done?

For this economics professor and regular contributor to media such as El País and the television channel La Sexta, Spain does not have a competitiveness problem, but it does have a debt and financing problem. For this reason, the ECB should encourage the depreciation of the euro, through the purchase of bonds and the generation of inflation. Díez recalled that the ECB's work is decisive, "in 2012 it was able to reverse the financing crisis with 13 words". Díaz applauded making the new injections announced by the ECB for eurozone banks "conditional on them providing financing for SMEs". In the domestic arena, she criticised the eventual tax reform and "lack of action by the government". The worst policy, he said, is "not to take any action".

0LE_3282

 

 

 

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.