News

Millennials versus Boomers

When the children of your first colleagues start arriving in the company, you experience mixed feelings. After the fond memories of your first professional steps, you are alarmed to realise that the children you saw in the cradle are already here.

At the same time that I am facing this new experience, I see that Merco y Universum The two reports show that Spanish women have been taking wage discrimination into account since university. If a few seconds ago I thought that time was flying, I now doubt whether life goes on as usual...

I am not prepared to fall back on claims. goyescas. With the exception of the three words that came to the fore in the heart and voice of award-winner Jesús Vidal - Diversity, Equality and Visibility - the equality proposals at the Goya Gala were tiresome, if not vulgar.

We have put the zoom feminist in the battle of gender and the front is much more varied. The real champion of the Goya and the best film, Champions, move us by putting the spotlight on the integration of diverse people. With fewer and fewer people suffering from disabilities because in many cases their opportunities end in the womb, survivors deserve more visibility in society, at work, in the cinema...

Although it is not an entirely new phenomenon, new forms of age discrimination are emerging: millennials vs. boomers. We should finally realise that surrounding ourselves with unequal people is more enriching than cloning environments. If not, companies will have to pay an even higher cost than they do today for the deficit of female talent in senior positions.

Yes juniors y seniors join forces, the result of their work will be more creative. By working together, professionals from all generations will bring more added value to a society with an inverted demographic pyramid.

Some companies are going as far as the bipolarity of taking board seats away from experienced professionals because of their age. "We have to rejuvenate the company...", say generation X - born between 1965 and 1979 - and the millennials - 1980 to 1999 -, while sending home the boomers - 1946 to 1965 -.

Excellence is to integrate women and men with equal pay at all levels, people with one chromosome more or less, young and old... In the midst of these paradoxes, it would be cinema The battle for diversity and inclusion in a broad sense.

 

By Asunción Velasco
Senior Manager, Internal Communications, PwC

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

Manuel Conthe, protagonist of the Proa Communication Observatory

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

-- Ontier

Audiovisual Communication
To position a leading firm in creative solutions...

Enrique Calatrava, Director of Marketing and Communication at Banco Madrid, participates in the Proa Communication Observatory

Last Friday, 19 October, the second edition of the "Observatorio Proa de la Comunicación" was held. On this occasion, the guest speaker was Enrique Calatrava, Director of Marketing and Communication at Banco Madrid. Calatrava, Executive MBA from IESE Business School and graduate in Information Sciences from the University of...

Proa Comunicación organises the first FaqFraud meeting at the ISDE headquarters

FaqFraud, a non-profit initiative that constitutes a line of help to stop fraud in the ecosystem of digital advertising, held on Thursday, April 26, the I FaqFraud Meeting in the new headquarters in Madrid of ISDE Law Business School. The event, organized by Proa Comunicación, featured four presentations and a presentation on the...

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.