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Pilates, the connection between body and mind

Pilates said that physical health is a prerequisite for happiness. In its tenth anniversary videos, Proa Comunicación analyses Pilates as a lifestyle that connects body and mind, explaining how it helps to improve our health.

 

Fede Segarra: "Communication must add value to the bottom line".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewery group with a presence in more than 100 countries....

Elections in Castilla y León: PP wins, but still tied to Vox against a PSOE that resists

The elections in Castilla y León mark the third stage of the current electoral cycle, which will culminate in the battle for the Moncloa. However, unlike what happened in Extremadura and Aragon, the result introduces a relevant nuance in the recent trend. The right maintains its hegemony and revalidates...

PROA Comunicación, setting for Espinosa de los Monteros' latest announcement: a massive deregulation report inspired by Javier Milei

PROA Comunicación has organised one of its Current Affairs Dialogues to host a presentation of Atenea, the Think Tank with which Iván Espinosa de los Monteros seeks to project ideas and attract talent from civil society to the public debate. Spain needs to recover economic dynamism and reform its institutional architecture...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As it does every year, the foundation conducts a large survey of European drivers in 11 European Union countries in order to...

Bárbara Yuste, director of the Digital Communication Area of Proa Comunicación, among the 100 women with talent to communicate

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.