Leadership training

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A person of public relevance wanted to hire me specifically for the market launch of his product. It was a novel service that had enormous potential for...

On 26 November, a new edition of the PROA Communication Observatories was held. On this occasion, the guest speaker was the former Minister of Public Administrations, Jordi Sevilla, who spoke to a large group of businessmen and representatives of civil society about the economic situation we are experiencing...