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How to manage reputational scandals

Alberto AndreuAssociate Professor at the School of Economics and Business Studies of the University of Navarra, clarifies what are reputational scandals, what causes them and how they can be managed.

"Companies have to work more organised by projects than by functions. Reputational risk occurs when there is an element within an organisation that does not have a clear manager," he said.

Borja Bergareche: "Fake news is a problem of the distribution of news by algorithms rather than the quality of information".

"We have to differentiate between fake news and disinformation," warned Borja Bergareche, Vocento's digital innovation director, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke about 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying exactly what we mean when we talk about...

Investment priorities set digital leaders apart

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

Enrique Alcat's positive influence

  Last week one of Spain's great crisis communication experts died in Pamplona. Enrique Alcat has gone too soon. He was only 51 years old. I still remember how I helped him plan his trip to Santander in August last year. He wanted to prepare it carefully because...

Yago de la Cierva: "Crises affect all companies, not only badly managed ones".

"Crises affect all companies, not just poorly managed ones", warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke about the...

ABC reports on the Proa Communication Observatory

The national newspaper ABC, has published in today's edition a report on the Observatorio Proa de la Comunicación, held yesterday and whose speaker was Antonio Belmonte, Director of External Communication at Deloitte, who focused his speech on the importance of communication as a tool for...

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.