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Real IS AG has Selected Proa Comunicación to Organize its First Presentation in Spain

German real estate asset manager Real IS AGone of the largest in the world, specializing in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organize what will be the event to present its brand and business model in Spain. The meeting, which will be held at the end of October in Madrid, will have a business breakfast format, and will bring together a select group of real estate professionals such as brokers, investors, builders, promoters, managers and intermediaries.

The golden rules of crisis communication

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

Antonio García Villanueva -- Microinfluencers: what are they and how to use them in communication?

Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new...

Barbara Yuste-- Why all social networks want us to watch stories

The "story" format popularised by platforms such as Instagram, although Snapchat did it previously, has been transferred to other networks such as Twitter and LinkedIn. Our Digital Area Manager, Bárbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.....

PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future. DOWNLOAD THE REPORT

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Pablo D'Ors: time has to be lived, not taken advantage of

On 5 March, a new edition of the PROA Communication Observatory was held. On this occasion, the guest speaker was the writer and priest Pablo D'Ors, who spoke to a group of businessmen and representatives of civil society about silence and the word. D'Ors is...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.