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Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that will offer creative solutions, that is present in fourteen countries, and that you can always call by name.

Ontier's lawyers love challenges. They treat clients' projects and issues like their own and devote their extensive legal training to designing and executing creative and imaginative solutions aimed at achieving clients' objective. In Madrid, Oviedo, Santander and Seville, Ontier España has a multidisciplinary team of talented professionals whose motivation, capacity, excellence and drive will turn the first opportunity into a continuous relationship of advice across all sectors.

The Department of Audiovisual Services at Proa Comunicación, led by creative director Ben Kendall, is in charge of the complete conceptualization and creation of the project.

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...

Communication and customer experience

The emergence of customer relationship trends in recent years is mainly due to the rapid evolution of the market. The emergence of new business models and new ways of marketing them has changed not only the employment and professional landscape, but also the way in which the business...

Lucía Casanueva -- Farewell to the invisible CEO

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.