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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

Degussa

Digital Communication

To position a brand in the digital environment...

The secret keys to branding

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

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Altran

Engineering and R&D

POSITIONING AS LEADER IN THE ENGINEERING AND R&D SECTOR...

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Proa Comunicación Joins the APD

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.