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Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shakera different model based in transferring innovation from newly formed startups to larger companies.

Proa Comunicación managed inviting press and media relations, achieving important impacts in national, economic, and specialised media. Through this, Tessi Iberia has achieved visibility and media notoriety, an essential objective to achieve the company's desired positioning in the Spanish market.

Tessi is an international company present in France, Switzerland, and Spain. They are a process outsourcing leader helping companies transform digitally.

Featured in the image is Tessi's Iberia CEO, Christos Yannicopoulos, giving a speech at Afterwork Innovation.

-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

Juan Ramón Corpas -- Communication: an exercise in funambulism

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Comunicación has echoed the brand film "UNE. Progreso Compartido", which PROA has produced for the Spanish Association for Standardisation, UNE. In the words of Javier García, general director of UNE and vice-president of ISO, "the video perfectly reflects the essence of standardisation: the...

Risk audit, a profitable investment

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

Yago de la Cierva: "Crises affect all companies, not only badly managed ones".

"Crises affect all companies, not just poorly managed ones", warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke about the...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.