The Results of Communicating the Brand Purpose

Alfonso Vara Miguel is a professor of Journalism at the Faculty of Communication (FCOM) of the University of Navarra, where he teaches Economics and Economic Journalism, as well as accounting and finance in the Master in Corporate Reputation (MERC). He is also a member of the Center for Internet Studies and Digital...

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa...

An unprecedented situation after COVID-19 What can be done if the company or one of its managers has been affected by false or inaccurate news in the wake of the coronavirus? How can the spread of false news that affects corporate reputation be remedied? What measures can be taken to prevent the spread of false news that affects corporate reputation? What...

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017,...

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...