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Degussa, a communication success case on its fifth anniversary in Spain

Lucía CasanuevaProa Comunicación founder partner, interviews Tomás EpeldeguiManaging Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively in the profit and loss account and in the growth of the company in our country.

2019, the Year of Legal Innovation

Nobody denies that 2018 had been, from a legal point of view, a real revolution in matters such as personal privacy. After a year discussing the new European Data Protection Regulation, on May 25 the regulation became fully applicable, and with it came an important change in how companies and...

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

Artificial meat and the necessary pre-publicity

I am commenting on an article in Expansión with quotation marks, and my comments without inverted commas, trying to detoxify. "It is that meat consumption has reached alarming levels". Bullshit. Consumption has fallen, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock farming is a...

Recipes for overcoming the pandemic

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, provides in this article his vision on the four areas of action to be developed in the post-COVID-19 scenario: health, economy, welfare state and European Union ....

Artificial meat and red meat

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain. People who have been discharged from the Coronavirus testify that throughout their short and intense illness they went...

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