Gianni Cecchin --"Technology will be indispensable for economic recovery".

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at...

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the...

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray...

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...