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Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Ciervadirector of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation.

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Triage would have ruled them out!

Undoubtedly one of the biggest causes of distress for housebound people over 70 years of age has been the news that coronavirus patients over 80 years of age would not be admitted to the ICU. In many hospitals it has been implemented as is. In...

Alicia Campos Serrano -- Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that...

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

Rosa Gallego -- 1 October: today we celebrate the European Day of Foundations and Donors

In 2013, Daphne, the European network of associations of foundations and donors, of which the Spanish Association of Foundations is a founding member, celebrated this day for the first time. Since then, during the fifteen days leading up to this celebration, foundations from all over the continent come together to promote the...

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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Increasing the number of women entrepreneurs would grow the world economy by $5 trillion

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world's GDP could grow by approximately 3% to 6%, which would represent between 2,500 and 5,000 billion dollars to the international economy. However, women entrepreneurs still need...

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