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  • Blog
  • 11 February 2021
  • 1 min. reading time

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, Chairman of The Family Advisory Group, talks with Bárbara Yuste, head of PROA's Digital Area, on the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The Family Business in the face of the COVID-19 pandemic".The entrepreneurial family. 21 keys to the continuity of the family business" and the importance of communication in its development. 

This video may be reproduced provided that PROA is credited as the original source.

Wine in times of coronavirus

"From your favourite artists' house to yours", that's how #YoMeQuedoMeEnCasaFestival was announced before garnering 440,000 followers on Instagram. This initiative, devised by a music promoter and a renowned artist, managed to put the community in check (crossing the digital frontier and filling with its repercussions a quota of followers)....

  • Blog
  • 2 min. reading time

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

  • Blog
  • 1 min. reading time

BCG Report -- 37% of non-office employees could leave in the next 6 months

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

  • Blog
  • 1 min. reading time

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

  • Blog
  • 2 min. reading time

How can we legally defend ourselves against fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or one of its managers has been affected by false or inaccurate news in the wake of the coronavirus? How can the spread of false news that affects corporate reputation be remedied? What measures can be taken to prevent the spread of false news that affects corporate reputation? What...

  • Blog
  • 5 min. reading time

Keys to the transformation of the financial sector brought about by the coronavirus

A group of experts from the strategic consulting firm Boston Consulting Group (BCG) has prepared a report on the impact of COVID-19 on the global financial industry. An impact that these experts consider to be very profound, insofar as it will accelerate the transformation of the sector towards a scenario of best practices and...

  • Blog
  • 3 min. reading time

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