Four are the principles "1 hour cash advance no fax"The basic principles that should define any crisis communication strategyThe following are some of the key elements: anticipation, agility, quality of information and veracity.
The in advance requires planning and implies the prior existence in the company of a communication plan and a crisis manual. These two tools become beacons that will guide our actions during the crisis. Without them, the chances of success are drastically reduced.
If the agility is a desirable quality in any business process, in a crisis environment it becomes essential. Basically, it is about taking the bull by the horns, reacting in real time to events and being especially diligent in decision making.
Organisations' communications departments are usually concerned with the quality of information they generate. In a crisis scenario this should be their top priority, and the effort should be focused on providing information accurate, reassuring, up-to-date and dynamic (by setting up information points throughout the day).
There is no good or bad information, only true or false. The veracity becomes a company's main business card in the eyes of journalists who have an obligation to tell their audiences what is going on. Misrepresenting reality leads to an immediate loss of credibility, the best asset of "...".1 hour loans no credit check"any company.
On the basis of these four principles, it is possible to establish a series of guidelines for action which will contribute to the crisis being channelled in a way that is favourable to our interests:
- React immediately (the first 24-48 hours determine the impact it will have on the company's image).
- Media Relations (only known and verified facts should be explained).
- Caring for the dealing with relatives of affected people and potential victims.
- Convene a press conference as soon as there is positive news.
- The company must explain:
- What happened
- What is being done to remedy the situation
- Measures to be taken to ensure that this does not happen again
- In the event of a tragedy, the chairman or chief executive officer must go to the scene of the crime.
Although all experts agree that in communication no crisis is routine, the truth is that if the person piloting the ship during the storm (preferably a dircom) respects the principles outlined above and acts according to the guidelines described above, the risks of shipwreck will be exponentially minimised.
Joaquín Rodríguez Villar