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Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. Their prestige can sink irreparably. A good defence, without a doubt, is essential".

This video can be reproduced as long as PROA is mentioned as its original source.

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

Iván Martén -- "A just and intelligent transition must be achieved".

Iván Martén, president of Orkestra - Basque Institute of Competitiveness, analyses in a new PROA video the present and future energy situation and the energies that will be strengthened in the coming years. He also describes the role that the green economy and decarbonisation policies will play...

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

José Antonio R. Piedrabuena -- Interview with Dr. Vela Navarrete

Dr. José Antonio Rodríguez Piedrabuena interviews Dr. Vela Navarrete, the first professor of urology at the Autonomous University of Madrid, about research in this field and the advances that may exist. This VIDEO may be reproduced as long as PROA is mentioned as the original source.

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We are conservative

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

Risk auditing, a profitable investment

There isn't a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.