News
Politics, an auction
All living beings are still here because very early on, from their unicellular stages, they had to learn to distinguish good from bad. In human beings this biological archaism is also transferred to their mind, and if education, training and other characteristics that make it human...
The Challenges facing Spain's Brand
Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...
Drunkenness has consequences
Aimed at politicians who want the votes of young drinkers and are so far enabling them to do so, they should know: Repeated alcohol consumption during adolescence can affect brain function in future generations, which could put their offspring at risk....
Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance
"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...
Tips for coping with uncertain times
We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as...
José Antonio R. Piedrabuena -- Sleep from a medical point of view
From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...
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