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Gamma Health

LAUNCH OF THE WISEPROTECT MASK

Service Leadership and corporate positioning

Sector Sanitary

Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura

Challenge

To communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and to highlight the characteristics that differentiate it from its direct competitors, focused on the channel. retail.

Solution

PROA launched a high-profile communication strategy to increase awareness and visibility of the mask WiseProtec and to make an impact on sales in the e-commerce channel, by exploiting proactively and reactively all communication opportunities and positioning of the product against its competitors. Actions focused on relations with the general, economic and sectoral media focused on wellness and health through press releases and giving visibility to the CEO of Gamma Health through statements, interviews and opinion articles in print, digital, television and radio media.

Results

Thanks to the strategy developed by PROA, Gamma Health has positioned itself as a benchmark company in the field of anticovid masks and health innovation.

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