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Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Communication, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOUa space for interviews with figures from the world of communication and entrepreneurship.

Lucía Casanueva and Javier Cabedo Figueredo take us on a journey through the history of PROA, its corporate culture, its story, how it selects new professionals and how it promotes a working model based on employee happiness and wellbeing. A journey that also takes us to Santander, its bay and gastronomy.

NEWS TO YOU (NTY) is a platform for media intelligence whose mission is to be the meeting point for those who want to be informed with rigour and plurality. In its weekly podcast, every Thursday you can listen to inspiring stories of those who have succeeded in making their dreams come true.

The full podcast can also be enjoyed at Youtube.

Two Proa Comunicación's communication campaigns, among the best of 2019

Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organization of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum The main objective...

Jorge Freire -- Imitative glare

The family gathers to celebrate grandfather's birthday. A woman overcomes her sister's apathy and embraces her in a tight embrace. The uncle makes the adolescent nephew drink from his glass, arguing that he "knows a lot about this". Children and grandchildren crowd together in...

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

Coronavirus, a launching pad for telework?

The Covid-19 coronavirus epidemic is generating, like a butterfly effect, a trail of victims and negative consequences in many economic sectors that go beyond the purely health sector. However, looking at the flip side of the coin, it can be said that some of the measures it is causing can serve as an immense...

Lucía Casanueva -- Listening to be

PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an awkward meal....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.