News

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? In a new article in El Confidencial analyses how cycling, and in particular women's cycling, has experienced significant growth in the wake of the pandemic.

The Giant groupthe world's largest manufacturer, which maintains a clear policy through its women's brand, LIVthe only one with a complete women's range designed by and for women, has shared its vision on this matter.

YOU CAN ACCESS THE FULL ARTICLE BY CLICKING CLICK HERE.

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

-- Ontier

Audiovisual Communication

To position a leading firm in creative solutions...

Enrique Calatrava, Director of Marketing and Communication at Banco Madrid, participates in the Proa Communication Observatory

Last Friday, 19 October, the second edition of the "Observatorio Proa de la Comunicación" was held. On this occasion, the guest speaker was Enrique Calatrava, Director of Marketing and Communication at Banco Madrid. Calatrava, Executive MBA from IESE Business School and graduate in Information Sciences from the University of...

José Luis Martínez-Almeida: "The centre-right cannot stay at home on 26 May".

"The centre-right cannot stay at home on 26 May", insisted José Luis Martínez-Almeida, PP candidate for Mayor of Madrid, repeatedly during his speech at the Observatorio Proa Comunicación with a presentation entitled 'Recovering Madrid for all', held at the Hotel Wellington. Martínez-Almeida put a special...

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

Public affairs: without trust there will never be influence

Public Affairs management has become an indispensable part of every organisation's strategy. In an increasingly complex context, characterised by multiple uncertainties, dizzying exponential changes and permanent disruptions caused by technological change, organisations, whatever their vision and mission, are faced with the challenge of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Women's cycling: the rise of two-wheelers during the pandemic

YOU CAN ACCESS THE FULL ARTICLE BY CLICKING CLICK HERE.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.