Lucía Casanueva -- Disinformation

Proa Comunicación has conducted a market study on the communication habits of Private Equity in Spain. To do so, it has analysed the practices of the main GPs, LPs and advisors in the Spanish private equity industry. Despite the fact that communication in the sector has evolved a lot...

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...

Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way we communicate and inform ourselves about sporting events, sponsorship is perhaps facing a...

Beatriz López, vice-president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "Transparency and honesty of brands reach customers very quickly," she says.

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....