News

Brands and customer experience

Beatriz López, Vice-President of the Spanish Association for Qualityexplains why brands matter and why it is important to develop customer experience strategies to reach audiences. "Transparency and honesty of brands reach customers very quickly," he says.

Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future. DOWNLOAD THE REPORT

...

Degussa

Digital Communication
Positioning a brand in the digital environment...

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.

The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Private Equity Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a review of the...

Altran

Engineering and R&D
POSITIONING AS LEADER IN THE ENGINEERING AND R&D SECTOR...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.