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What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts on lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and directed at public decision-makers to provide information in a responsible and transparent way on issues that affect the activity of different social actors. The convergence between public interests and private interests is today more than ever a reality. This convergence, this confluence of interests must accommodate the interests of both to achieve the prosperity of our society.

Workers: Optimists about the Future of Work

The BCG Henderson Institute and Harvard Business School presented Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast based on the perceptions of 6,500 business leaders and 11,000 middle-skill workers about the future of work. During times in which...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

How to create value in Private Equity through communication

Proa Comunicación has conducted market research on the communication habits of private equity firms in Spain. The study analysed the practices of the main GPs, LPs and advisors of the Spanish private capital industry. Our analysis concluded that despite the fact that the communication of the sector has evolved significantly...

ABC reports on the Proa Communication Observatory

The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, the Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we...

Fidentiis Gestión SGIIC

Financial Communication

TO POSITION THE BRAND AS AN ACTIVE, INDEPENDENT AND CONSISTENT HIGH QUALITY ASSET MANAGER...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

What value does lobbying bring to a company and to our society?

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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