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What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts on lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and directed at public decision-makers to provide information in a responsible and transparent way on issues that affect the activity of different social actors. The convergence between public interests and private interests is today more than ever a reality. This convergence, this confluence of interests must accommodate the interests of both to achieve the prosperity of our society.

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

José María Segovia explains the keys to good professional services and the importance of reputation.

José María Segovia, former chairman of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing good professional services, among which he highlighted the obsession for excellence and perfectionism. He also pointed out the importance of human resources management, in which, among other things,...

Pierre Giacometti: "transformation is a communicative context of opportunities".

As part of its series of conferences 'New challenges, new answers', Deusto Business School and Madrid Foro Empresarial presented Pierre Giacometti (Nicolas Sarkozy's former communications advisor), who presented the main conclusions of his study: 'Companies facing the challenge of transformation: How do teams experience it, how do they...

Keys for banks to improve their reputation

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

What value does lobbying bring to a company and to our society?

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More conversations, more ideas, more PROA.
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