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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The Cristóbal Montoro's participationformer Spanish Minister of Finance and Public Administration, at the Proa Communication Observatory held on Thursday 4 July, has been published in ABC. The national daily has highlighted the accounts with flexible items drawn up by Cristóbal Montoro during the legislature of Mariano Rajoy in 2018. "When there was the motion of censure and the candidate said that he would keep the Budget that he had rejected a week earlier, he said that he would keep the Budget that he had rejected a week earlier, I didn't stand up and applaud. Because the logical thing is that if you win a motion, you change it, but you don't do it because you see that it is difficult to garner so much support", Montoro ironised.

 

Risk audit, a profitable investment

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

Millennials and the political role of the EU

The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report "European elections from a European perspective" was...

Oscars 2019: communication and rectification from an Academy drunk on itself

Not necessarily everything that surrounds the Oscars has a cinematographic vocation. The success stories, the failures, the vindictive speeches or the injustices are a necessary part of any Oscars Gala. Its 91st edition was destined to make history, but it turned its gaze to champion a...

"The most diverse organisations have a competitive advantage in their markets".

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

The importance of the crisis manual

If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the...

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