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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The Cristóbal Montoro's participationformer Spanish Minister of Finance and Public Administration, at the Proa Communication Observatory held on Thursday 4 July, has been published in ABC. The national daily has highlighted the accounts with flexible items drawn up by Cristóbal Montoro during the legislature of Mariano Rajoy in 2018. "When there was the motion of censure and the candidate said that he would keep the Budget that he had rejected a week earlier, he said that he would keep the Budget that he had rejected a week earlier, I didn't stand up and applaud. Because the logical thing is that if you win a motion, you change it, but you don't do it because you see that it is difficult to garner so much support", Montoro ironised.

 

Pablo de Villota -- Fernando Alonso and the difficulties for sportsmen to succeed with their own clothing brand

Fernando Alonso has sold his clothing brand Kimoa's 70% to US company Revolution Brands to give it the international boost it needs. Kimoa, the sports-inspired clothing and sunglasses brand created four years ago, was struggling to get off the ground. Despite the impressive momentum...

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

The ACS successfully celebrates the first edition of its awards with the support of PROA Comunicación

The Spanish Association of Consultancy Firms (AEC) held the award ceremony for the first AEC Tech Innovation Awards with a great event at the Ritz Hotel in Madrid. These awards were created to distinguish digital transformation projects at the service of society. PROA Comunicación has accompanied the AEC during the...

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