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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The Cristóbal Montoro's participationformer Spanish Minister of Finance and Public Administration, at the Proa Communication Observatory held on Thursday 4 July, has been published in ABC. The national daily has highlighted the accounts with flexible items drawn up by Cristóbal Montoro during the legislature of Mariano Rajoy in 2018. "When there was the motion of censure and the candidate said that he would keep the Budget that he had rejected a week earlier, he said that he would keep the Budget that he had rejected a week earlier, I didn't stand up and applaud. Because the logical thing is that if you win a motion, you change it, but you don't do it because you see that it is difficult to garner so much support", Montoro ironised.

 

The Alicia Koplowitz Foundation presents its 14th Jornadas Científicas (Scientific Conference) at Proa Comunicación's Headquarters

On Wednesday July 10, at the headquarters of Proa Comunicación, the Alicia Koplowitz Foundation held the press conference for its 14th Scientific Conference, which will be held on October 24 and 25 of this year at the Auditorio Castellana 33 de la Mutua Madrileña. María Concepción Guisasola, doctor of Medicine...

The secret keys to branding

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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On incompetence

In his famous essay 'On The Psychology of Military Incompetence', Dr Norman Dixon sets out a series of aspects that appear with suspicious regularity in the management of history's great military disasters. These are Dixon's 14 points (it is apparent that the decalogues...

Juan Cardona -- Mood waves and election polls

Something came to my mind that I have already witnessed in some electoral campaigns in which I have participated in recent years. It is common to see specialised polling companies approaching me to carry out "tailor-made" electoral surveys, as another campaign tool, in order to serve as a tool for the...

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

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