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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The Cristóbal Montoro's participationformer Spanish Minister of Finance and Public Administration, at the Proa Communication Observatory held on Thursday 4 July, has been published in ABC. The national daily has highlighted the accounts with flexible items drawn up by Cristóbal Montoro during the legislature of Mariano Rajoy in 2018. "When there was the motion of censure and the candidate said that he would keep the Budget that he had rejected a week earlier, he said that he would keep the Budget that he had rejected a week earlier, I didn't stand up and applaud. Because the logical thing is that if you win a motion, you change it, but you don't do it because you see that it is difficult to garner so much support", Montoro ironised.

Inmaculada Mardones: "The most important tribunes or operations are still published first on paper rather than online".

On Friday 26 October, the third edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Inmaculada Mardones, former editor-in-chief of "El País" and Director of Communications at the Ministry of Public Works under Magdalena Álvarez. Mardones holds a degree in Communication...

EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

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