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Gonzalo Rodríguez Lombao -- Institutional relations: win-win between the administration and businesses

Our communication consultant Gonzalo Rodríguez Lombao has published in Topcomunicacion a forum on institutional relations and their key role in today's public-private context, as different sectors are increasingly interconnected.

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

Alberto Mendoza -- The intermediation crisis and the voice of business

The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics...

Proa Comunicación organises the first FaqFraud meeting at ISDE headquarters

FaqFraud, a non-profit initiative that provides a helpline to stop fraud in the digital advertising ecosystem, held last Thursday 26th April the I FaqFraud Meeting at the new headquarters of ISDE Law Business School in Madrid. The event, organised by...

Elections in Castilla y León: PP wins, but still tied to Vox against a PSOE that resists

The elections in Castilla y León mark the third stage of the current electoral cycle, which will culminate in the battle for the Moncloa. However, unlike what happened in Extremadura and Aragon, the result introduces a relevant nuance in the recent trend. The right maintains its hegemony and revalidates...

Business leadership experts warn that "we are facing a crisis of core values".

Specialists advocate for compassionate leaders against those who encourage polarisation With the title 'Leadership for the 21st century', PROA Comunicación has held a new session of its Current Affairs Dialogues with the participation of José Antonio González, Global Director of Labour Relations at Hewlett Packard; José Antonio González,...

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