PROA Communication has led the institutional communication strategy for the event "Where ideas are born: real stories from the business incubation ecosystem", organised by the INCYDE Foundation with funding from the European Regional Development Fund (ERDF). The event took place on 10 July at the headquarters of INCYDE in Madrid, and brought together business leaders, public officials, entrepreneurs and representatives of the European innovation ecosystem.
The meeting served to highlight the impact of the High Technology Incubators Network, a pioneering initiative promoted by INCYDE, which has enabled the consolidation of the largest support network for high-tech entrepreneurship in Europe, with 212 active infrastructures throughout the country (incubators, business incubators and digital coworkings), 45,000 entrepreneurs supported and a survival rate of over 80 %.
PROA designed and executed a comprehensive communication plan with national media coverage, generation of institutional content and relations with specialised media. Thanks to this work, the strategic dimension of the event was successfully projected, as well as reinforcing the positioning of INCYDE as a key player in territorial innovation and public-private collaboration in Spain.
This event has demonstrated the value of having a well-articulated communication strategy to convey to public opinion and institutional actors the potential of innovative entrepreneurship models, such as that of the INCYDE Foundation, and to reinforce its projection at national and European level.